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Google launches Manual Experiments, a new test tool in Google Ad Manager
Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
Daniel Rijo
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OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Daniel Rijo
Jun 7
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Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD
Twitter users will have to pay to be able to preview and revise a tweet before it goes live. Initially it's available only in iOS.
Daniel Rijo
Jun 7
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Google opens Customer Match for more advertisers in Google Ads
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Daniel Rijo
Jun 7
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Target ROAS bidding available to Video action campaigns and Discovery ads
Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.
Daniel Rijo
Jun 7
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Google rolls out ad customizers globally in Google Ads
Ad customizers can have 4 data types: Text, Price, Number, or Percent.
Daniel Rijo
Jun 7
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Google rolls out images in Search Ads globally
Image in search ads were introduced last year, in July. Now is rolling out the feature globally.
Daniel Rijo
Jun 7
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Google to revamp Insights page in Google Ads in the coming months
Insights are only available at account level, and are updated daily.
Daniel Rijo
Jun 7
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