PPC Land
Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
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DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
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9 hr agoCommentShare
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertisi…
Daniel Rijo
17 hr agoCommentShare
Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
Daniel Rijo
18 hr agoCommentShare
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Daniel Rijo
18 hr agoCommentShare
Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
Daniel Rijo
18 hr agoCommentShare
Consent Mode was launched in beta, in September, last year. Consent Mode enables advertisers to tag their websites for European users that do not give …
Daniel Rijo
18 hr agoCommentShare
Consent opt-in rate in-app after iOS 14.5 launch varies between 11% and 15%, according to Flurry.
Daniel Rijo
May 11CommentShare
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PPC Land


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