Adform and Smart to support Lotame Panorama ID

Lotame Panorama ID is one identity solution for a cookieless environment.

Lotame last month announced that Adform and Smart integrated Lotame Panorama ID.

According to Lotame, Adform is now using Lotame Panorama ID in order to extend its cookieless targeting. Smart has extended the use of Lotame Panorama ID for its clients using both its Adserver or SSP (supply-side platform).

“We believe identity must be solved at the source,…

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