Amazon to launch an id solution based on Amazon accounts - Digiday
Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Digiday today reported Amazon is preparing an id solution for their own & operated (O&O) sites. Amazon ID is Amazon's alternative for the end of third-party cookies.
"Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie," writes Max Willens, in Digiday.
Amazon ID will work via Amazon DSP and via publ…