Amobee integrates LiveRamp’s IdentityLink

Amobee this month announced that is integrating LiveRamp’s IdentityLink. The integration will expand Amobee’s identity solution, and enhance Amobee’s Audience Segment Builder.

According to Amobee, advertisers are now able to reach addressable audiences at scale and effectively measure ROI utilizing Amobee’s advertising platform.

Amobee says LiveRamp’s peo…

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