Amobee launches CTV Allocator
CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
Amobee yesterday unveiled CTV Allocator, a new planning tool that forecasts incremental reach to a linear TV schedule across the CTV supply space.
Amobee says CTV Allocator enables buyers to combine negotiated upfront and newfront direct buys with programmatic deals to allocate CTV in a unified plan.
“Amobee’s solution is fine-tuned to optimize media inv…