Amobee launches CTV Allocator

CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.

Amobee yesterday unveiled CTV Allocator, a new planning tool that forecasts incremental reach to a linear TV schedule across the CTV supply space.

Amobee says CTV Allocator enables buyers to combine negotiated upfront and newfront direct buys with programmatic deals to allocate CTV in a unified plan.

“Amobee’s solution is fine-tuned to optimize media inv…

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