App developers are considering the shift from waterfall to real-time unified auctions

Fyber last month released the 2019 State of In-App Advertising and Monetization survey results, where it found out that app developers are considering real-time unified auctions instead of the waterfall.

The research was conducted among 400 marketers and 400 app developers in the UK and US, and over three-quarters of app developers surveyed (77%) are alr…

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