BidSwitch adopts The Trade Desk’s unified ID solution

BidSwitch has adopted The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk’s unified ID solution improves user match rates across the digital advertising ecosystem.

According to The Trade Desk, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) who also use BidSwit…

This post is for paying subscribers