Comcast Spotlight rebranded as Effectv

Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.

According to Comcast, the unit had an evolution, over the past year, with the rollout of new data-driven TV advertising strategies, targeting and at…

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