Creatives uploaded in DV360 to become responsive on app interstitial inventory

HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, Google yesterday announced. The feature will roll out in Display & Video 360 over the next few weeks.

Advertisers will have the option to select “Fit to device” or “Don’t scale to fit devic…

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