Criteo buys Mabaya

Mabaya will expand Criteo’s Commerce Media Platform.

Criteo this month announced the acquisition of Mabaya, a company specialist in sponsored products and retail media monetization, headquartered in Tel Aviv, Israel. Mabaya will expand Criteo’s Commerce Media Platform.

“We have been developing and offering state-of-the-art tools to help marketplaces engage sellers and brands with Sponsored Product ads and …

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