DoubleVerify introduces Brand Suitability Tiers
DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
DoubleVerify last week introduced Brand Suitability Tiers in the platform.
Brand Suitability Tiers enables brands to align suitability settings with their own unique standards. According to DoubleVerify, Suitability Tiers are the next evolution for brand safety.
With Brand Suitability Tiers, advertisers have access to 13 categories of content tiered by t…