DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

DoubleVerify last week announced it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment.

“As marketers increasingly adopt CTV/OTT platforms for their ad investments, it becomes ev…

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