DV360 Reporting now showing individual App IDs for Connected TV apps

Google this month announced that has included individual IDs for the individual Connected TV apps on DV360 reporting. Advertisers now know where they ran ads on Connected TV.

The feature only supports the 7 connected TV app stores, that means Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, and Samsung. Nearly two-thirds of programmatic video OTT/…

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