EMEA leads programmatic on Connected TV advertising

Google Ad Manager researched the performance of 44 of its top TV-programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out that the share of programmatic is higher in EMEA.

Justin Bradbury, Brand and Programs Manager at Google Ad Manager, wrote that programmatic should no longer be thought of as a means …

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