Google Ad Manager present in 99% of all ads.txt files

Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following Google are AppNexus (Xandr), Rubicon Project, Pubmatic, OpenX, Index Exchange, and AOL (Verizon Media), but with percentages below 45%.

Google’s competitors are mainly focused on the…

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