Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns

Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.

Google this week announced the introduction of a new conversion attribution across all skippable in-stream and feed video formats measured through Google Ads Conversion Tracking.

According to Google, an advertiser running a Video action (tCPA) campaign and a Video consideration (CPV) campaign can now compare the conversion attribution performance in the…

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