Google Ads to phase out support for broad match modifier

starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

Google Ads this week announced that is phasing out support for broad match modifier. According to Google, starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

The new phrase match will expand to cover additional broad match modifier traffic while continuing t…

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