Google and Facebook to get 68.5% of the UK digital ad market this year

eMarketer latest forecast reveals that Google and Facebook will net a combined 68.5% of the £14.56 billion ($19.41 billion) UK digital ad market this year. eMarketer says the share will surpass 70% by 2021.

“Despite economic uncertainty due to Brexit, Google’s and Facebook’s ad revenues continue to grow at the expense of smaller players,” eMarketer forec…

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