Google automated bidding is now taking in consideration the deal floor prices, but still as opt-in

Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory.

Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding taking in consideration the deal floor p…

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