Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

Google this week revealed advertisers will be able to measure cross-device conversions and view-through conversions without third-party cookies, via Chrome API.

According to Google, Chrome’s conversion measurement proposals will enable advertisers to measure:

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