Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.

Google this month is expanding the Nielsen mobile digital ad ratings (mDAR) measurement to more countries in DV360.

According to Google, measurement with mDAR will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Ric…

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