Google introduces a new Consent Initialization trigger in Tag Manager

Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.

Google last month introduced a Consent Initialization trigger in Tag Manager. Advertisers or publishers can now incorporate user consent into the behavior of all tags on their websites.

Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.

Google says the Consent Initializat…

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