Google introduces an instantly match rate view for Customer Match lists in Google Ads

Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.

Google last month updated the Match Rate dimension in Google Ads for Customer Match lists to show instantly.

With the Match Rate, advertisers can see the percentage of their customer list that is usable with Customer Match.

According to Google, before advertisers had to wait to see what the match rate would be. Now advertisers can see your match rate inst…

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