Google launches App Campaigns for Engagement in Google Ads

App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.

Google this month made available App Campaigns for Engagement globally in Google Ads. App Campaigns for Engagement are campaigns that encourage users to come back to the app.

Advertisers that want to use App Campaigns for Engagement must have a minimum base of 250,000 installs and need to have installed the latest version of the Google Analytics for Fir…

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