Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

Google this week launched cross-account bid strategies for both Search and standard Shopping campaigns in Google Ads.

Advertisers can create and manage cross-account bid strategies, and combine campaigns from different accounts into a single portfolio, making it easier to drive more performance across those accounts.

“We were able to increase our convers…

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