Google launches Outcome Based Buying in DV360 enabling advertisers to pay per click

Google last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing for CPA. Before, DV360 only supported buying on a cost per thousand impressions (CPM) basis.

Outcome based buying is available for all display campaigns with a post-click conversion goal in Display & Video 360, but there are limita…

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