Google opens Customer Match for more advertisers in Google Ads

Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.

Google last month announced that it will open Customer Match for more advertisers in Google Ads.

Starting in Fall 2021, advertisers with only good history of compliance can use Customer Match on the “Observation” setting without bid adjustments, and for customer list exclusions.

Advertisers that meet all requirements can use the “Targeting” setting and b…

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