Google publishes dos and don'ts for Web Stories

Google says many publishers are creating teasers for web content and not really stories.

Google yesterday published recommendations for Web Stories. Web Stories is an AMP content format for visual storytelling. Google is displaying Web Stories on Search and Discover. Last month, Google launched Story Ads for AMP Web Stories.

Google says publishers should not create teasers to drive links to websites. Google advises publishers to not create a…

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