How to buy Data-Driven Audio Ads

Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in the next 12 months. The podcast ad market is set to surpass $1 Billion in the US, and Xaxis said in 2017 that digital audio is the best bargain in programmatic advertising.

DV360, Google’s DSP invested in a…

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