How to link Google Analytics with Google Ads?

  1. Sign in to Google Analytics and click Admin

  2. Go to the PROPERTY column and click Google Ads Linking

  3. Then click + NEW LINK GROUP

  4. Select the Google Ads accounts you want to link, then click Continue.

  5. Turn linking ON for each view in the property in which you want Google Ads data.

The link between GA and Google Ads enables advertisers to:

  • Create audiences in Analytics and share with Google Ads

  • Create and import Goal completions into Google Ads

  • In GA, users have access to a special acquisition report related with Google Ads.