Sign in to Google Analytics and click Admin
Go to the PROPERTY column and click Google Ads Linking
Then click + NEW LINK GROUP
Select the Google Ads accounts you want to link, then click Continue.
Turn linking ON for each view in the property in which you want Google Ads data.
The link between GA and Google Ads enables advertisers to:
Create audiences in Analytics and share with Google Ads
Create and import Goal completions into Google Ads
In GA, users have access to a special acquisition report related with Google Ads.
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