How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads

Consent opt-in rate in-app after iOS 14.5 launch varies between 11% and 15%, according to Flurry.

Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.

APP (App Tracking Transparency) requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for adver…

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