IAB Europe and TikTok release a Guide to Creator Marketing

Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.

IAB Europe and TikTok last month released a Guide to Creator Marketing. The guide has 34 pages and IAB Europe says that is helping buyers to understand the opportunities that this new world of creator marketing brings.

The guide offers a step-by-step guide and best practices for creator marketing campaigns.

The sections from the Guide to Creator Marketing

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