Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior-year period, a 16% improvement. These are the results from TAG’s 2019 Benchmark Fraud Study, released this week.

TAG says the 2019 frau…

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