iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

iSpot this week acquired Ace Metrix, an advertising analytics company that measures the impact of video advertising. Ace Metrix gathers consumer sentiments before and immediately after an ad first airs, brings to iSpot a measurement system for determining what resonates about ad creative and why. Ace’s measurements include brand recall, purchase intent,…

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