Jivox launches IQiD, a first-party deterministic identity graph

Jivox this month launched IQiD, a new technology that runs within the brand’s domain. IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. 

Jivox says IQiD is empowering brands to build 1:1 relationships with individual consumers without having to rely on third-party cookies.

Ji…

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