JustPremium adopts Sellers.json and SupplyChain

JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs.

JustPremium says it was one of the first to implement the two …

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