LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market

LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.

LG Electronics (LG) last week announced that it will become Alphonso’s largest investor with a controlling stake of more than 50 percent.

LG plans to utilize Alphonso software and services – including Alphonso’s data analytics, media planning and activation, and Video AI capabilities – with its broad range of home entertainment products.

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