LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

LiveRamp this month announced a partnership with Kinetiq. LiveRamp says the partnership enables advertisers to leverage Kinetiq’s ad catalog of 2,600 TV stations across more than 85 countries, with LiveRamp's Data Plus Math TV measurement solution, tying cross-screen ad exposure data.

Kinetiq tracking and historic data enables LiveRamp’s Data Plus Math t…

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