Magnite starts monetizing Rakuten TV inventory in Europe

95% of Rakuten TV viewers use a Connected TV device.

Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.

Rakuten has over 12 million monthly unique viewers across Europe, and Magnite says Rakuten TV is the first VOD platform in Europe combining TVOD (Transactional video-on-demand), SVOD (Subscription video-on-demand)…

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