Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

Merkle last week released a 2021 Q1 Media Trends report where it identifies the consumer trends, and media statistics for marketers. Merkle is a dentsu company.

“The pandemic has drastically shifted consumer behavior, and we expect that many of these behaviors will stick in the recovery period and…

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