Merkle launches Archie, a campaign reporting tool unifying media and CRM channels

Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times faster and using 60 percent fewer resources on maintenance.

Merkle says marketers who work with Archie can begin with basic or advanced campaign reporting and have option…

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