Nearly two-thirds of programmatic video OTT/CTV ads go to Roku devices, Pixalate finds

This week, Pixalate released the Pixalate’s H1 2019 OTT/CTV Supply Chain Intelligence Report, where it shows that nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices. Ad-supported Roku apps had a 53% growth since the start of 2018.

Roku active accounts topped 27 million in 2018. The Roku Channel includes thousands of free, ad-sup…

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