OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

The Out of Home Advertising Association of America (OAAA), this month released a guide for capturing mobile advertising IDs to evaluate which consumers are exposed to digital out of home (DOOH) media.

According to OAAA, the “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement standard.

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