OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
OAAA last month released OpenDirect 1.5.1, an updated spec that will allow OOH media companies to offer inventory through an automated workflow.
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out-of-home (OOH) and DOOH media ecosystem.
According to OAAA, OpenDirect 1.5.1 is an update to the speci…