Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics

Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.

Pixalate says server-side-ad-insertion is one of the largest risk factors to OTT/CTV advertising, threatening millions…

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