Pixalate sees 11x more app-ads.txt adoption in Q3

Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps have now app-ads.txt implemented. And over 1 million domains now have ads.txt.

According to Pixalate, apps without app-ads.txt have 63% more invalid traffic. Apps compliant wi…

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