Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

Google this week announced that publishers will be able to build first-party audiences and display personalized ads to those audiences, even without third-party cookies.

According to Google, publishers using Google Ad Manager 360 are already able to build first-party audiences with the Publisher Provided Identifiers (PPIDs).

Publisher Provided Identifier…

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