RTB House launches Snippet Ads delivering 2.5 to 3 times higher CTRs

RTB House this week launched Snippet Ads, dynamic ad banner creatives. RTB House says Snippet Ads are delivering 2.5 to 3 times higher click-through rates vs. static banners.

According to RTB House, Snippet Ads have personalized messaging at scale by combining creativity and data. Snippet Ads examine the page context (URL) and content in the main domain …

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