Rubicon Project and MediaMath integrate LiveRamp’s IdentityLinkTM graph

In the last weeks, Rubicon Project and MediaMath integrated LiveRamp’s IdentityLinkTM graph. LiveRamp says that these integrations allow people-based identity to be passed on the bidstream in real-time, and enable DSP buyers to connect with their customers in a way that is not so reliant on third-party cookies.

Rubicon Project says LiveRamp’s integration…

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