Samba TV partners with PubMatic

Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.

PubMatic last week announced it has will integrate Samba TV’s first-party TV data. Advertisers in the United Kingdom, Germany, Italy, and France will be able to use Samba TV’s first-party Connected TV data.

According to PubMatic, the integration enables European advertisers to reach audiences based on TV viewing behaviors and drive incremental reach by t…

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